Client Research

The 3 clients myself and Katie are going to be researching further are:

• Nanna Mexico
• Jemporium Vintage
• City Cycle Hire

1. Nanna Mexico

Nanna Mexico is an authentic Mexican take away and fast food restaurant in Cambridge, with restaurants in Regent Street and Petty Cury. Offering home delivery and corporate catering, Nanna Mexico aim to stand out from their larger competitors such as Chiquitos and Las Iguanas. Nanna Mexico's online presence helps to spread the word through their social media sites, posting photographs on Facebook and Twitter and offering online-exlusive deals to encourage people to spread the word and create a buzz about their restaurant. The logo is bright and modern, but still minimalist with just the lettering making up the logo. They offer authentic Mexican food, e.g burritos, tacos, enchiladas, and they offer student discounts to encourage younger local students with disposable income. They lay out their menu by letting you choose your 'item' (for example, burrito, quesadilla) and then you choose your filling (for example, chicken, chorizo, vegetarian), so there is a wide variety of choice.

Main Website

Menu

      2. Jemporium Vintage

Jemporium Vintage is a clothing and accessories store based in the Grafton Centre , Cambridge. They primarily focus on low cost vintage items, for example Levi's. They sell a range of clothes from XS to XXL, and specialise in unique clothes from the 50s to the 90s. Jemporium Vintage has quite a few competitors in Cambridge, from charity shops such as Oxfam, to other vintage outlets like Rosie's Vintage, Romsey Retro and Rehab Vintage. Their logo is simple and reflective of the type of fun, retro store they are, and their branding is representative of the 60's era, with bright colours and stand-out lettering on their website.

Main Website

      3. City Cycle Hire

City Cycle Hire is a Cambridge Cycle Hire company. They let you hire out bikes for a period of time for a price, and you can choose between mountain bikes or city hybrid bikes. Their main competitor is Station Cycles. Their logo is simple and traditional, making the company appear reliable and well-established, and the logo is easy to remember and recognisable. City Cycle Hire also offers the opportunity for long-term hiring, which is especially appealing to students both international and local. Starting at £7 for four hours, City Cycle Hire cater to a wide range of customers and their individual needs, and even offer group rides and speciality bikes such as Tandems and Fixed Gear Bikes.

Main Website

Prices