Advertising

Tuesday, 24 February 2015

Posted by Unknown at 06:40

Campaign and Video Analysis - BBDO

Mercedes Smart - Unexpected Test Drive (BBDO Moscow, May 2013) Mercedes wanted to create a campaign that targeted the middle class ...
Client Research

The 3 clients myself and Katie are going to be researching further are: Nanna Mexico Jemporium Vintage City Cycle Hire Nanna Mexi...
Risk Assessment and Recce

We made a risk assessment for the various potential risks of allowing a Nana Mexico employee to go around the City of Cambridge (Petty Cu...
Quote

plan to have a video of a guy in a taco suit - go viral - multi-media platform Outside of leaflet Inside of leaflet ...
Selecting the Advertising Client

I'm going to be working on this project with Katie Turner. I am going to be taking responsibility for the graphics and the design, as th...
Sketches
Adcepts and Proposal to Luis

TARGET AUDIENCE The target audience for Nanna Mexico is mainly students and tourists, passers-by who want quick food (for example for whe...
Advert Analysis: On Agency

On Agency is an advertising agency, creating bold and eye-catching adverts for the not-for-profit sector, for example charities. I am l...
First Meeting: Luis, Nanna Mexico

Notes taken from meeting with Luis: Open to any ideas Needs more graphics/posters - has space for them Social media - needs to inc...
Mind Map

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