The target audience for Nanna Mexico is mainly students and tourists, passers-by who want quick food (for example for when they're shopping in the city centre) that is decently priced and high quality.
POSITION IN MARKETPLACE
The main competitors to Nanna Mexico are food places such as Subway, as they have as similar idea and the fast food ordering process. However Nanna Mexico has combined this with Chiquitos and Las Iguanas Mexican theme so they stand out from their competitors.
POSTER/LEAFLET ART
This is an idea for a poster to put in the restaurant window, or for the front page of a leaflet.
STYLE
The style in minimalistic, with the recognisable logo in the middle and only two of the house colours being used.
CONTENT
The pattern in the centre of the piece is easy to associate with the distinguishable Nanna Mexico branding, and there will be a small logo in the bottom right corner with the name of the company.
TIME/BUDGET
This poster is predicted to take about two hours to create, one we have gathered the relevant colours and fonts from the asset book provided by Nanna Mexico. We have decided to print with stuprint, who offer high quality products for decent prices that will be affordable to Nanna Mexico. The cost of printing these posters as A3 sized comes in at £33.90 for two posters, however Nanna Mexico has the option of buying 25 for £45.14 if they feel like it would be beneficial to have that many with that deal, especially as it works out more cost-effective than the two-poster option.
POSTER/LEAFLET ART
This is a poster idea to put in the window of the restaurant, or art for a leaflet.
STYLE
The style of this product is Aztec with the triangles and bright colours, also matching with the house style.
CONTENT
The bottom right hand corner will include the Nanna Mexico logo, like the first poster, so it is easier to establish the brand to new customers. The idea is to make the design stand out with the vibrant colours, and to capture the attention of passers-by.
LEAFLET
CONTENT
This is the initial idea for the back of the leaflet, which will include a map and all of the necessary contact details to inform customers about information such as the opening hours, locations and so on.
STYLE
The square detailing runs with the house style and overall aztec theme, and the colours match Nanna Mexico's branding with their other advertising products and restaurant.
LEAFLET
CONTENT
The aim of this menu is to be in the leaflet as information to the customers. This will give them an overview of the food options and an understanding of the process when ordering food.
STYLE
The square detailing works with the rest of the leaflet, and the colours are co-ordinating with the house style. The colours all work together without being too cluttered, with another to capture the reader's attention without being too much.
TIME/BUDGET
This page of the leaflet will take approximately two hours to create, once we have found and used the relevant fonts and colours taken from the Nanna Mexico asset book. This will form one page out of the four page leaflet, and it has been calculated to cost £86.25 to print 1000 of the leaflets, sized A4 Litho-printed and folded to A5. We chose the brand stuprint as they offered the best deal for what we were looking for.
POTENTIAL FURTHER DEVELOPMENT
- The colour schemes used in these ideas can be used widely across different products, including business cards, stickers etc
- Either idea can be developed on its own or combined to create an improved, refined design
- Examples above are a sample of initial ideas, however using the company's asset book including house fonts, we can create further designs using Nanna Mexico's house style and fonts.
(time budgets and time frame ie weeks, which is more difficult etc)
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