Email Address: luis@nannamexico.com
- Background/Overview
What's the big picture?
Fresh fast food in touristic and shopping area
What's going on in the market?
The food market is now over saturated and it is tough to survive and make a profit. Quality and good service are the best tools to succeed in the term term, but bringing the casual (as opposed to regular) customer is in key
Anything happening on the client side that the creative team should know about?
Local growing company
Who is the ad talking to, and what is the one main thing we want to say?
Shoppers and tourists. We want to say this is fresh and healthy food that we can all afford
2. What is the objective, the purpose of the ad?
We want the shopper/tourist to make the decision of entering our restaurant when they pass in front of our premises
3. Target Audience: who are we talking to?
Shoppers and tourists. Usually, shoppers and tourists are people over 30 that have the power to spend money and travel
4. What's the single most important thing to say?
Fresh and healthy food made your own way
5. What are the supporting rational and emotional 'reasons to believe and buy?'
-Fresh and great food at fast food price
-Better than any other option around
-Fast and convenient
-Only real Mexican in the UK
6. What else will assist creative development?
See website and online comments
7. Schedule: What do we need from the creative team? When do we need it?
See website
8. Proposed timetable
W/C Monday 19th January 2015:
Stage 1: Initial creative review of ideas and brief
W/C Monday 26th January 2015:
Stage 2: 'Concept stage' ideas worked up into campaign for client feedback
W/C Monday 2nd February 2015:
Stage 3: Visual and First Copy
W/C Monday 9th February 2015:
Art work for print ready campaign
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