Selecting the Advertising Client

I'm going to be working on this project with Katie Turner. I am going to be taking responsibility for the graphics and the design, as the art director and copywriter. Katie will be taking on the role of the digital manager and and media planner, organising the marketing strategy for the campaign.

There are six companies that we are going to look at when deciding who to work with. Nanna Mexico (food), Scrimshaws Guerrilla Kitchen (fast food), Backstitch (fabric and materials/fashion), Jemporium (fashion/retail), City Cycle Hire (sport), Repeat Records (music/publishing).

• Nanna Mexico
• Mexican fast food restaurant and take-away
• Offer home delivery
• Authentic restaurant
• Corporate catering
• Twitter @nannamexico
• Facebook www.facebook.com/nannamexico
• There are other mexican competitors, for example Las Iguanas and Chiquitos, but they're the only mexican take-out company in Cambridge

• Scrimshaws Guerrilla Kitchen
• Pop-up fusion food outlet in Cambridge
• Sells gourmet pork in steamed buns
• Street food
• www.guerrillakitchen.co.uk
• Twitter @guerrillakitch
• Facebook www.facebook.com/schrimshaws
• Cooks in a number of locations, including Cambridge Foodpark and The Free Press Pub

• Backstitch
• Fabric and haberdashery company
• The shop was originally an online-based company in 2010 until 2014 when they opened a store at the farm shop complex Burwash Manor, just outside of Cambridge, in March
• They sell contemporary patterns, books, fabric, and growing selection of classes from the Burwash shop, mainly for the beginner stitcher
• www.backstitch.co.uk
• Twitter @backstitchshop

• Jemporium
• A vintage Cambridge-based shop
• Sells a wide range of vintage clothes and accessories at low prices
• They have an online shop on Ebay
• Facebook www.facebook.com/jemporiumvintage
• Unique pieces from the 50's to the 90's
• Blog www.jemporiumvintage.tumblr.com
• www.jemporiumvintage.co.uk 

• City Cycle Hire
• Cambridge based cycle shop specialising in cycle hire
• £40 deposit which is fully refunded
• Varies from women's and men's bikes - mountain bikes and city hybrid bikes
• Offers group hires for city tours
• www.citycyclehire.co.uk

• Repeat Records
• Independent record label, fanzine and music promoter based in Cambridge
• R*E*P*E*A*T fanzine was first started in 1994 by Cambridge schoolteacher Richard Rose. The fanzine began as a homage to the band the Manic Street Preachers, but it quickly grew to include articles about the local and national music scene and socialist issues
• Has released records from artists such as Miss Black America, The Dawn Parade, Chris TT and The Resistance
• www.repeatfanzine.co.uk